Medellín
DIC 2025
Game design, creative direction, product design
Project overview
A game for returning to primal touch, among friends.
This game was born as a counter-proposal to "look, don't touch — that's what respect looks like." A saying many of us grew up with, one that puts distance before closeness and produces children who keep their hands off the vases and adults with fragile relationships, because they never learned to hold friction.
Look, Don't Touch becomes a provocation instead: to caress friendship with vulnerability and creativity, an invitation to care through play.
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Whether you're playing with your closest friends or getting curious with strangers, it's essential that you:
- Dare to answer — even to make up answers about the people you're only just meeting.
- Notice and respect how much the other players are willing to share.
What's in the game?
81 Question cards
27 Everyday superpowers
3 Skips
- Questions: There are different kinds of questions, and a lot of the fun is in embracing the mix. You can go from nostalgia to belly laughs in a single turn.
- Everyday superpowers: Within the game, these really are superpowers — the spark that comes up organically.
- Skips: Whether to include skips at all was a contested decision, which is why there are only three. The skips sit in the middle of the table and can be used one s—
Product photos Ricardo Sanchez