BAMBI MORTUARY
Barcelona
OCT 2024
Copywriting, art direction Bambi Mortuary: a place to face the reality of death through the veil of magical thinking
Project overview
BAMBI MORTUARY is an aesthetic strategy that wishes to open a conversation about the journey of grief. This project took place under Elisava’s MADNN in collaboration with Flower by Bornay.
Challenges
Communicating a philosophical concept with the medium of flowers, which was unexplored for everyone in the creative team.
Results
- Creative book
- Three final images
Abstract
- “Our representation of Bambi—the embodiment of magical thinking—features a purple anthurium surrounded by translucent lunar plants, with a couple of purple water lilies (43) . We arrived at that composition after numerous trial-and-error attempts (44) , following our hunches. Many different alternatives were explored, as the flowers we had initially thought would work didn’t harmonize as well as expected. We also experimented with various options for the foreground, such as silhouettes, branches, and cut cardboard to frame the shot. (45)”
Credits:
Joshua Glunz, Dina Stescovich, Susie Shakeri, Alejandra Diaz Vélez